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Google ads ( https://ads.google.com/home/pricing/?subid=ww-ww-et-g-aw-a-vasquette_ads_cons_1!o2 ) Google is the most used search engine and also has largely used platforms like youtube. This means that you will get a large range of people potentially seeing your video. Each view of an advert will cost you on average around 10p per view but they do have an option where you can set monthly spending caps which can be adjusted at any time, this enables you to be flexible on how much you want to one spend on advertisement a month but also can alter how many people see your advertisement. Instagram promotions This kind of advitisment gets people onto your social media profiles that can then draw them to a website or other areas of the business.