Luke Lanham L4 Creative Enterprise Blog

Netflix's core philosophy is that people come before the process. There main overall core values our: - encourage independent decision-making by employees - share information openly, broadly, and deliberately - are extraordinarily candid with each other - keep only our highly effective people - avoid rules  https://jobs.netflix.com/culture Adobe has four standout core values which our: Being Genuine. Being Exceptional. Being innovative. Being Involved. https://inside.6q.io/adobes-award-winning-company-culture/ Bluelight Films  Bluelight films core values  - Be a great problem-solver -Creativity -Ambition - Transparency - Empathy - Adaptability - Accountability -Focus

Finance - what sources of funding exist within the creative industries? Depending on what type of creative industry you work in there is different revenue streams that can be accessed. A simple way anyone can get some money is by taking a loan out, if the loan is taken out as part of the company the bank might ask for certain assurences that can sometime be hard to prove. There is then organisations like the BFI that have access to a certain amount of funds a year that they could distribute to you to make a certain production, along with creative england who like to invest in the upcoming talent. If your film production can be fully classed as being british it can mean you can gain access to the UKs film tax relief which could help lower overall costs of a production. Insurance - what types of insurance exist for the creative industries? Professional Indemnity Insurance, this will cover you in the event of a client not being happy with something. The insurence covers you even if you o...

Compared to other sectors in the UK, how well are the creative industries doing? What 'industries' make up the creative industries? The creative industry is made up of 16 differnent industry these our ; advertising, architecture, visual art, crafts, fashion and textiles, design, performing arts, music ,photography, film and video, computer games, radio and TV, writing and publishing, heritage, software/electronic publishing , cultural education.  How many people are employed in the UK? The creative industry in the Uk employes over 3 million people. This equates to 1 in 11 jobs in the UK.  How much do the creative industries generate each year? In 2018 the UK creative industry made 111.7 billion.  What is the growth of the creative industries (comparatively)? The creative industry reportedly grows 5 times faster than the UK average. https://www.thecreativeindustries.co.uk/resources/infographics

What is a mission statement? A mission statement is a fairly short piece of righting that sets out the goals and intentions of a business. It also covers the fundamental reason that the business actually exists and basically gives reason for a businesses existence. What is brand positioning? Branding positioning changes with every business and will be based on aiming towards a certain target audience. This can be done by having certain values that relate to the target audience. It also helps to not just copy someone else marketing as you need to stand out. What, in business, is meant by values and drivers? Values - Beliefs , philosophies and principles that drive the core of the business. Drivers - The factors that affect performance of a business , has a larger impact on how the business performs. it can also flag up potential issues with future non profitable ventures. How can an individual, business or organisation market themselves? Marketing can be done in many ways from expe...

What is a business plan? A business plan is a formal written document, that sets out the goals for the company as well as timescales and aspirations for where the business can go. It also covers all the information on the business from finances to simple information on the business. in sense it can be used as a road map.   What is a business model? A business plan is a company's core strategy for profitably. There is three things that our the running costs, things like designs, materials and labour. Marketing costs from advitising to distribution of products. How the customers pay for things. In basics its covers the costs and expenses or a business. What is meant by the term 'sustainable business model'? A sustainable buisness model is one that has longevity and isnt just having a boom due to a trend. Every business wants to be sustainable meaning constantly making profit whilst also being able to adapt to certain trends that the consumer wants,like a common move at the mo...

Task 2: Types of business in the UK  Investigate and identify the various types of business in the UK, this should include: Sole Traders  A sole trader is a business that is owned and  run by one sole person also meaning you our fully self-employed. Running your own business can be hard if you are not skilled in many areas as you have to run every aspect of the business. One good aspect is any profits the business makes all comes to you (after tax). When it comes to tax you have to pay income tax  limited companies The main difference between a sole trader and a limited company is that the owners and the business finances our completely separate. This does bring the added pressure of having to work and possibly be financed by other people who you will have to report to whilst still being the main responsibility to keep the business profitable. In terms of taxes and government payments you have to file your accounts and the company's tax returns as well as paying a c...

Business analysis tools Task 1 : SWOT and PEST(EL) analyses - what are they and how can they be used? SWOT: S trengths - Things that the company does well this could include certain quality's that separate you away from similar competitors. Another good thing could be assets inside the company from staff to certain pieces of technology that the business owns.   W eaknesses - Things that your company lacks / doesn't have access too. certain things that similar competitors do better than you. Limited resources. an unclear selling model that is hard to understand. O pportunities - large untapped markets with very little competition in the sector. An expanding need for the product that you our offering. Good quality advisement and media coverage of your company.    T hreats - Negative press that downplays your business , followed by a downplay in customer attitudes towards the business which could cause a money downturn. A change to taxes or regulatory changes that could call...