Luke Lanham L4 Creative Enterprise Blog

Tv advertising rules. ASA - This is because we will be creating advertisements that will be published into the public domain. This means we will be required to stay inline with  ASA and CAP guidelines depending on whatever platform it is seen on.  Clearcast - Clearcast is a tv advertisement checking organisation that is owned and funded by eight of the largest commercial broadcasters in the UK, this would enable us if our advert was destined for tv advertisement to have the advert checked properly throughout the process to make sure we were not breaking any rules, this also would take the pressure of the production team if we had help from professionals in the field. Copyright The work in advertisement often means we will be using extra footage that we didnt capture, which means we will be using stock assets and for this we will have to make sure that they our completely copyright free or that we have paid a fee to actually use their content, and that we have clearance to use ...

  Evaluation. Over the duration of the course we have had one main aim to come up with an idea for a creative enterprise. Along the way we learned about all the things necessary to set up a creative business, from legal requirements to finances. We also had to make sure that we completed some practical work that would help develop our skills in the creative industry. Fairly early on in the year we were tasked to make a short film which we titled ‘Hollow’. This was the first time that we had worked as a whole group, as a whole the process was quite smooth but did have some small issues which for a first time is expected. One of the things I think we actually did well was coming up with the idea, it did take a few lessons to get the main plot points out with a few different variants of the idea being thrown around but this did mean the main idea evolved. When it came down to filming although we got through it we had problems, like no real shoot plan and that not everyone fully unders...

  Video Production company launches with mission to revitalise local Businesses appearance online. New business set to invest in local companies. LL Productions launches with a bid to put lowestoft on the map through video. New Creative firm looks to move local firms into the 21st century. Production company launches to bring high quality video to the community. Businesses set to have new access to advertisement production firm. Video Production company launches with mission to revitalise local Businesses appearance online. Luke Lanham Productions sets out to create and make businesses more profitable and likable through the use of advertisement and high quality video production. The goal is to reinvigorate and make underperforming areas interesting once again.  The main aim of the business is to bring exposure to the local community with the businesses at its heart, whilst also trying to ‘bring film into the community. 

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