The brand (Task 4)

What is a mission statement?
A mission statement is a fairly short piece of righting that sets out the goals and intentions of a business. It also covers the fundamental reason that the business actually exists and basically gives reason for a businesses existence.

What is brand positioning?
Branding positioning changes with every business and will be based on aiming towards a certain target audience. This can be done by having certain values that relate to the target audience. It also helps to not just copy someone else marketing as you need to stand out.

What, in business, is meant by values and drivers?

Values - Beliefs , philosophies and principles that drive the core of the business.

Drivers - The factors that affect performance of a business , has a larger impact on how the business performs. it can also flag up potential issues with future non profitable ventures.

How can an individual, business or organisation market themselves?

Marketing can be done in many ways from expensive advert placements on things like social media or inside newspapers. Advertisement can also be done without spending anything as often as long as you offer a good service of a high quality then people will start spreading the word of your company from person to person. 

 
In business, what is a blueprint and how would this relate to customers and marketing?

A blueprint is used to identify processes and certain requirements for a business. The business blueprint will help point areas that need addressing like potential skilled workers that you will need to higher meaning you will have to advertise for a job placement. Also with the blueprint setting out milestones you will be able to plan new marketing material and marketing plans.