Creative business Case Study


Impress video


Possibly started around 2010 (first YouTube video posted in 2011)


Impress video focus in on Corporate Video Production, Promotional Video Production, TV Advert Production, Event Video Production, Product Video Production, Social Media Video Production, Animated explainer Video Production and Social Media Marketing. Each area they focus on can be easily combined into one video project. All done in house this makes it fairly unique as often partnerships with other company's who focus on certain areas our used , meaning a task is distributed around.


The impress video team has adapted and developed knowledge in what works with social media advertisement. Impress video now have bases in London, Manchester and Derby.

They look to provide a smooth experience through a production. They look for client intervention in every stage of a production. They also help on the distribution of any videos they make. From what I can find it seems for the first few years of 'Impress videos' life span was under a different name of either producer Milligo and a brand of 'Dental Media' is mentioned early on


Social Media outlets.

  • Facebook

As with other many business the content that is put onto the Facebook page on a whole is identical to that of what they publish on Instagram.

  • Twitter

  • Instagram

Impress video use there Instagram to portray information on how well certain types of advisement can gain extra footfall for example they say that 48% of social media post that include a video gain more views.

  • Youtube

 

Financing

Although they don't give away what any funding streams, but the main revenue stream will be through client work. 


Radar Film

https://radarfilm.co.uk/tv-advertising


Radar Films was founded in 2017 by Chris Rawson.


Radar Films creates video content for Businesses, agencies and TV production companies in the Leeds and Yorkshire area. They make corporate videos , TV advertisements and offer in-house drone Filming.


Alongside video they also offer photography that shows off a business working environment. They our also looking at working with a local company called ‘Emerald Grove studios’ with the aim to be able to offer 2d info-graphics into projects 


Radar Films have a set of Values that they like to follow;


-We encourage and empower our people

-We value the safety of our clients and our colleagues above everything else

-We source our equipment locally and seek out regional talent

-We pride ourselves on our reliable and professional approach


Social Media Outlets:

None in the traditional sense they do post projects onto Vimeo and they our also showed to have an indeed account but the link on there website doesn't work. The thinking in why the don't run any mainstream social medias is possibly down to where they feel there target client base is.



Financing

Radar films say they often film productions that our on tight budgets and often make minimal profit and like getting involved in charitable work when they can.
 

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Curveball-media

https://www.curveball-media.co.uk/video-production/


Curveball-media was formed in 2012 by Daniel and Olly.


One half of Curveballs business is about creating bespoke Animated explainer videos often to be used as social advertisement online but they also do video production where they make almost corporate informational videos.


Over around 7 years they read into and watched many information videos and graphic animations to decide what worked and what didn't work. This research has led to Curveball working with some recognisable businesses like Volvo, Tfl and O2 on projects.


One mission that Curveball has is to be a carbon negative company so they have teamed up with Tree nation and each month 1 tree is planted for every employee and every video they produce also means another tree is planted.


Social Media outlet

Curveball media's Instagram page often has Instagram takeover from either employees showing of work
and also give information about blog posts that they have posted.

Curveballs Facebook page posts majority the exact same thing as they do on Instagram.



Financing

Curveball charges for each individual production and doesn't have a set price for things as every production
is unique. Swot into Impress video



Comments

  1. sanju24 February 2022 at 22:52

    Explainer Mojo is the best explainer video production company which provides you with a wide range of explainer video services, get connected to Explainer Mojo today.

    ReplyDelete

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