Luke Lanham L4 Creative Enterprise Blog

A bunch of Logo designs found online. Large production companys Logos  Warner bros. The Warner bros logo does have a few different versions from the simple 'WB' being in the shield. I like the simplistic use of shapes and prefer the blacka nd white version that doesnt have the band saying "WARNER BROS. TELEVISION". They also seem to keep the the width of line perfectly even throughout. You can also tell that with the blue and yellow colour scheme is to aim towards a younger audience and the more contempory design of the black and white logo will appeal more towards newer and possibly more gamer / wealthy simplistic people.   Impress Video.   The logo it self is very simple with a nice font in the navy blue colour is nice and effective. The double play button that resembles fast forward shows that they think that they our leading the way in areas and our ahead of the game. The fast forward symbol is also sometimes the larger focal point of the logo. This logo is fairly...

What is the DCMS and what do they do? The Department for Culture, Media and Sport and is a department of government. They help growth the sectors and promote british business abroad, whilst also protecting the heritage of the industry. Being a government agency they look to make sure the industries our profitable above all else. They do this by trying to encourage the use and job path of the industrys they cover. They also have pots of funding that can be accessed in different ways.  What are some of their more recent announcements? https://www.gov.uk/government/news/75-million-for-iconic-arts-venues-and-cultural-organisations-from-culture-recovery-fund This is a cash injenction into historical culture venues that our struggling in the current climate, due to sometimes being older making it harder to adapt and add extra safety messures. -- https://www.gov.uk/government/news/500-million-film-and-tv-production-restart-scheme-officially-opens-from-today This announcement was on a 500...

Finance - what sources of funding exist within the creative industries? Depending on what type of creative industry you work in there is different revenue streams that can be accessed. A simple way anyone can get some money is by taking a loan out, if the loan is taken out as part of the company the bank might ask for certain assurences that can sometime be hard to prove. There is then organisations like the BFI that have access to a certain amount of funds a year that they could distribute to you to make a certain production, along with creative england who like to invest in the upcoming talent. If your film production can be fully classed as being british it can mean you can gain access to the UKs film tax relief which could help lower overall costs of a production. Insurance - what types of insurance exist for the creative industries? Professional Indemnity Insurance, this will cover you in the event of a client not being happy with something. The insurence covers you even if you o...

What is a regulatory body and what is a regulatory framework? A regulatory body is either a public organisation or a government agency that regulates a specific sector. Often regulatory body's will have set standards and guidelines which have to be followed and if not they can impose sanctions against anyone that breaks them. Regulatory framework is a set of rules set out by the regulatory body which have been approved by the government. These rules can include laws, regulations, decrees and policies. What is Ofcom, what does it do and what framework does it produce and follow? Ofcom is a government-approved regulatory body for screen and radio in the uk. https://www.ofcom.org.uk/about-ofcom ( add screen shot of about from ofcom) Ofcom draws up a code that every production that is under there watch has to follow, The code is updated every few years to adapt to the viewers beliefs and feelings, The code has 10 main sections covering things like 'Harm and offence' to commer...

Intellectual Property Intellectual property is a protection method that helps stop people from stealing or copying certain things which our ; The names of your products or brands Your inventions The design or look of your products Things you write, make or produce Copyright (creative pieces, i.e., written work, moving image work, music, etc.) Copyright is a protection of work and stops people from using it without permission. copyright is automatic in the uk so if you create something in a certain category you our protected. The categories it covers our ; original literary, dramatic, musical and artistic work, including illustration and photography original non-literary written work, such as software, web content and databases sound and music recordings film and television recordings broadcasts the layout of published editions of written, dramatic and musical works Anyone can put the copyright symbol in there name if eligible but it isnt neccesary as it doesnt affect the level of prote...

Compared to other sectors in the UK, how well are the creative industries doing? What 'industries' make up the creative industries? The creative industry is made up of 16 differnent industry these our ; advertising, architecture, visual art, crafts, fashion and textiles, design, performing arts, music ,photography, film and video, computer games, radio and TV, writing and publishing, heritage, software/electronic publishing , cultural education.  How many people are employed in the UK? The creative industry in the Uk employes over 3 million people. This equates to 1 in 11 jobs in the UK.  How much do the creative industries generate each year? In 2018 the UK creative industry made 111.7 billion.  What is the growth of the creative industries (comparatively)? The creative industry reportedly grows 5 times faster than the UK average. https://www.thecreativeindustries.co.uk/resources/infographics

What is a mission statement? A mission statement is a fairly short piece of righting that sets out the goals and intentions of a business. It also covers the fundamental reason that the business actually exists and basically gives reason for a businesses existence. What is brand positioning? Branding positioning changes with every business and will be based on aiming towards a certain target audience. This can be done by having certain values that relate to the target audience. It also helps to not just copy someone else marketing as you need to stand out. What, in business, is meant by values and drivers? Values - Beliefs , philosophies and principles that drive the core of the business. Drivers - The factors that affect performance of a business , has a larger impact on how the business performs. it can also flag up potential issues with future non profitable ventures. How can an individual, business or organisation market themselves? Marketing can be done in many ways from expe...