Luke Lanham L4 Creative Enterprise Blog

Tv advertising rules. ASA - This is because we will be creating advertisements that will be published into the public domain. This means we will be required to stay inline with  ASA and CAP guidelines depending on whatever platform it is seen on.  Clearcast - Clearcast is a tv advertisement checking organisation that is owned and funded by eight of the largest commercial broadcasters in the UK, this would enable us if our advert was destined for tv advertisement to have the advert checked properly throughout the process to make sure we were not breaking any rules, this also would take the pressure of the production team if we had help from professionals in the field. Copyright The work in advertisement often means we will be using extra footage that we didnt capture, which means we will be using stock assets and for this we will have to make sure that they our completely copyright free or that we have paid a fee to actually use their content, and that we have clearance to use ...

  Evaluation. Over the duration of the course we have had one main aim to come up with an idea for a creative enterprise. Along the way we learned about all the things necessary to set up a creative business, from legal requirements to finances. We also had to make sure that we completed some practical work that would help develop our skills in the creative industry. Fairly early on in the year we were tasked to make a short film which we titled ‘Hollow’. This was the first time that we had worked as a whole group, as a whole the process was quite smooth but did have some small issues which for a first time is expected. One of the things I think we actually did well was coming up with the idea, it did take a few lessons to get the main plot points out with a few different variants of the idea being thrown around but this did mean the main idea evolved. When it came down to filming although we got through it we had problems, like no real shoot plan and that not everyone fully unders...

  Video Production company launches with mission to revitalise local Businesses appearance online. New business set to invest in local companies. LL Productions launches with a bid to put lowestoft on the map through video. New Creative firm looks to move local firms into the 21st century. Production company launches to bring high quality video to the community. Businesses set to have new access to advertisement production firm. Video Production company launches with mission to revitalise local Businesses appearance online. Luke Lanham Productions sets out to create and make businesses more profitable and likable through the use of advertisement and high quality video production. The goal is to reinvigorate and make underperforming areas interesting once again.  The main aim of the business is to bring exposure to the local community with the businesses at its heart, whilst also trying to ‘bring film into the community. 

 Forms being filled out.

Vision statement Our goal is to make fellow business interesting again by providing high quality video production into the core of their brand.  Mission Statement At LL Productions we strive to create the best advertisement and promotional videos for clients in our local area. As well as bringing Film to the community. Each company we work with gains access to bespoke skills that our inputted into every piece of content we put out. Core Values - Producing the highest quality video productions - Becoming a fully eco friendly company - Diversity  - Adaptability 

Cultural policy affect on my business  Cultural policy in basics is following new rules and guidance given out by the government. In 2020 the government was constantly changing advice to company's when the first lockdown came about every company pretty much stopped and that means that new ways of filming advertisement or any creative project had to be evaluated. One way around this is switching to being just a company that edits footage sent in by business at a reduced cost to the clients. If ways of going to locations is found the production will have to fully follow every bit of covid guidance from face masks to social distancing, as Covid regulation and would have to provide both masks and other 'PPE', any shared equipment will also have to be fully sanitised between uses which means we will have to supply disinfectant wipes or sprays to keep everything clean. Another problem with the Covid-19 situation is financing as business who have not been operating might not have ...

 I asked some friends to look at my website and they picked up on some things mainly spelling errors. It was pointed out that I needed to capitalised Adobe and that I had the wrong spelling of 'Suite' . make had to be changed to 'making' for it to make sense and flow. Products lines changed to Product lines just so that it makes sense. Small issue in this section where I had put business where I needed to put 'Businesses' for it to make sense. Link to Website https://lslanham.wixsite.com/lukelanhamproduction