Luke Lanham L4 Creative Enterprise Blog

A bunch of Logo designs found online. Large production companys Logos  Warner bros. The Warner bros logo does have a few different versions from the simple 'WB' being in the shield. I like the simplistic use of shapes and prefer the blacka nd white version that doesnt have the band saying "WARNER BROS. TELEVISION". They also seem to keep the the width of line perfectly even throughout. You can also tell that with the blue and yellow colour scheme is to aim towards a younger audience and the more contempory design of the black and white logo will appeal more towards newer and possibly more gamer / wealthy simplistic people.   Impress Video.   The logo it self is very simple with a nice font in the navy blue colour is nice and effective. The double play button that resembles fast forward shows that they think that they our leading the way in areas and our ahead of the game. The fast forward symbol is also sometimes the larger focal point of the logo. This logo is fairly...

What is the DCMS and what do they do? The Department for Culture, Media and Sport and is a department of government. They help growth the sectors and promote british business abroad, whilst also protecting the heritage of the industry. Being a government agency they look to make sure the industries our profitable above all else. They do this by trying to encourage the use and job path of the industrys they cover. They also have pots of funding that can be accessed in different ways.  What are some of their more recent announcements? https://www.gov.uk/government/news/75-million-for-iconic-arts-venues-and-cultural-organisations-from-culture-recovery-fund This is a cash injenction into historical culture venues that our struggling in the current climate, due to sometimes being older making it harder to adapt and add extra safety messures. -- https://www.gov.uk/government/news/500-million-film-and-tv-production-restart-scheme-officially-opens-from-today This announcement was on a 500...

Finance - what sources of funding exist within the creative industries? Depending on what type of creative industry you work in there is different revenue streams that can be accessed. A simple way anyone can get some money is by taking a loan out, if the loan is taken out as part of the company the bank might ask for certain assurences that can sometime be hard to prove. There is then organisations like the BFI that have access to a certain amount of funds a year that they could distribute to you to make a certain production, along with creative england who like to invest in the upcoming talent. If your film production can be fully classed as being british it can mean you can gain access to the UKs film tax relief which could help lower overall costs of a production. Insurance - what types of insurance exist for the creative industries? Professional Indemnity Insurance, this will cover you in the event of a client not being happy with something. The insurence covers you even if you o...

What is a regulatory body and what is a regulatory framework? A regulatory body is either a public organisation or a government agency that regulates a specific sector. Often regulatory body's will have set standards and guidelines which have to be followed and if not they can impose sanctions against anyone that breaks them. Regulatory framework is a set of rules set out by the regulatory body which have been approved by the government. These rules can include laws, regulations, decrees and policies. What is Ofcom, what does it do and what framework does it produce and follow? Ofcom is a government-approved regulatory body for screen and radio in the uk. https://www.ofcom.org.uk/about-ofcom ( add screen shot of about from ofcom) Ofcom draws up a code that every production that is under there watch has to follow, The code is updated every few years to adapt to the viewers beliefs and feelings, The code has 10 main sections covering things like 'Harm and offence' to commer...

Intellectual Property Intellectual property is a protection method that helps stop people from stealing or copying certain things which our ; The names of your products or brands Your inventions The design or look of your products Things you write, make or produce Copyright (creative pieces, i.e., written work, moving image work, music, etc.) Copyright is a protection of work and stops people from using it without permission. copyright is automatic in the uk so if you create something in a certain category you our protected. The categories it covers our ; original literary, dramatic, musical and artistic work, including illustration and photography original non-literary written work, such as software, web content and databases sound and music recordings film and television recordings broadcasts the layout of published editions of written, dramatic and musical works Anyone can put the copyright symbol in there name if eligible but it isnt neccesary as it doesnt affect the level of prote...

Compared to other sectors in the UK, how well are the creative industries doing? What 'industries' make up the creative industries? The creative industry is made up of 16 differnent industry these our ; advertising, architecture, visual art, crafts, fashion and textiles, design, performing arts, music ,photography, film and video, computer games, radio and TV, writing and publishing, heritage, software/electronic publishing , cultural education.  How many people are employed in the UK? The creative industry in the Uk employes over 3 million people. This equates to 1 in 11 jobs in the UK.  How much do the creative industries generate each year? In 2018 the UK creative industry made 111.7 billion.  What is the growth of the creative industries (comparatively)? The creative industry reportedly grows 5 times faster than the UK average. https://www.thecreativeindustries.co.uk/resources/infographics

What is a mission statement? A mission statement is a fairly short piece of righting that sets out the goals and intentions of a business. It also covers the fundamental reason that the business actually exists and basically gives reason for a businesses existence. What is brand positioning? Branding positioning changes with every business and will be based on aiming towards a certain target audience. This can be done by having certain values that relate to the target audience. It also helps to not just copy someone else marketing as you need to stand out. What, in business, is meant by values and drivers? Values - Beliefs , philosophies and principles that drive the core of the business. Drivers - The factors that affect performance of a business , has a larger impact on how the business performs. it can also flag up potential issues with future non profitable ventures. How can an individual, business or organisation market themselves? Marketing can be done in many ways from expe...

What is a business plan? A business plan is a formal written document, that sets out the goals for the company as well as timescales and aspirations for where the business can go. It also covers all the information on the business from finances to simple information on the business. in sense it can be used as a road map.   What is a business model? A business plan is a company's core strategy for profitably. There is three things that our the running costs, things like designs, materials and labour. Marketing costs from advitising to distribution of products. How the customers pay for things. In basics its covers the costs and expenses or a business. What is meant by the term 'sustainable business model'? A sustainable buisness model is one that has longevity and isnt just having a boom due to a trend. Every business wants to be sustainable meaning constantly making profit whilst also being able to adapt to certain trends that the consumer wants,like a common move at the mo...

Task 2: Types of business in the UK  Investigate and identify the various types of business in the UK, this should include: Sole Traders  A sole trader is a business that is owned and  run by one sole person also meaning you our fully self-employed. Running your own business can be hard if you are not skilled in many areas as you have to run every aspect of the business. One good aspect is any profits the business makes all comes to you (after tax). When it comes to tax you have to pay income tax  limited companies The main difference between a sole trader and a limited company is that the owners and the business finances our completely separate. This does bring the added pressure of having to work and possibly be financed by other people who you will have to report to whilst still being the main responsibility to keep the business profitable. In terms of taxes and government payments you have to file your accounts and the company's tax returns as well as paying a c...

Business analysis tools Task 1 : SWOT and PEST(EL) analyses - what are they and how can they be used? SWOT: S trengths - Things that the company does well this could include certain quality's that separate you away from similar competitors. Another good thing could be assets inside the company from staff to certain pieces of technology that the business owns.   W eaknesses - Things that your company lacks / doesn't have access too. certain things that similar competitors do better than you. Limited resources. an unclear selling model that is hard to understand. O pportunities - large untapped markets with very little competition in the sector. An expanding need for the product that you our offering. Good quality advisement and media coverage of your company.    T hreats - Negative press that downplays your business , followed by a downplay in customer attitudes towards the business which could cause a money downturn. A change to taxes or regulatory changes that could call...

  ·         The creative sector you are interested in. Camera work / Editing. Creating videography ·         What you can currently do (skills and knowledge). Filming video to a high standard (sony and cannon) , Premiere pro knowledge.  Videographer and editor. ·         Trends and gaps in the market. Possibly online marketing like videos advert style for local businesses.  A Lot of businesses don't have an online presence ·         The local area; what is lacking and what is abundant? A Lot of photography based things for weddings and photoshoots.     ·         What size your business would need to be. Small team each with different skill sets

Impress video https://www.impressvideo.co.uk/about-us/ Possibly started around 2010 (first YouTube video posted in 2011) Impress video focus in on Corporate Video Production , Promotional Video Production , TV Advert Production , Event Video Production , Product Video Production , Social Media Video Production , Animated explainer Video Production and Social Media Marketing . Each area they focus on can be easily combined into one video project. All done in house this makes it fairly unique as often partnerships with other company's who focus on certain areas our used , meaning a task is distributed around. The impress video team has adapted and developed knowledge in what works with social media advertisement. Impress video now have bases in London, Manchester and Derby. They look to provide a smooth experience through a production. They look for client intervention in every stage of a production. They also help on the distribution of any videos they make. From what I can find it...